Author: Emily

Adidas Recyclable Sneaker Should Pair with Vegan Athletes

The athletic wear giant, Adidas has created a fully-recyclable sneaker to be debut in 2021.

The shoe, called the Futurecraft.LOOP, is made entirely from one single material – virgin thermoplastic polyurethane. According to Adidas, sports footwear typically includes complex material mixes and component gluing – resulting in a shoe which can only be downcycled. 

Downcycling is a recycling practice that involves breaking an item down into its component elements or materials. Once the individual elements or materials are broken down and recovered, they are reused if possible but usually as a lower-quality product.

This design uses only one material and no glue, so after its worn out, it can be returned back to Adidas, where it will be broken down and the materials reused to create new sneakers.

This is described by Adidas as a “closed loop” manufacturing model, “where the raw materials can be repurposed again and again. But not just repurposed into a water bottle or a tote, but into another pair of high-performance running shoes.”

This announcement was made amidst Adidas’ shoe deal with vegan superstar, Beyoncé’s athleisure line, Ivy Park, which she teased in a series of Instagram posts this week. 

When Bey first announced that she’s teaming up with Adidas, she made sure to share how excited she was to partner with the classic brand. “This is the partnership of a lifetime for me,” she said in a press release. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Beyoncé hasn’t said if she’d be incorporating the Futurecraft.LOOP shoe or something like that to her Adidas line, though she touts her plant-based lifestyle as something very important to her. 

In her Instagram post, you can see Bey is posed wearing a red, long-sleeve bodysuit with the trademark Adidas logo, lounging on hundreds of pairs of Adidas shoes (presumably she owns all of them.) In her second pic, she’s slinkily posed against tall windows towering over all her cool kicks.

Once the sneakers are returned to Adidas, they will be washed, ground to pellets and melted into material for components to be recycled for a new pair of shoes. It would be advantageous for Adidas to tap into the market of famous athletes that adopt plant-based lifestyles to endorse the Futurecraft.LOOP and make it part of the everyday sustainability habit. 

Eight Eye-Rolling Things People Say to Vegans on the Daily

The vegan diet is often mischaracterized and misunderstood. Vegans hear some of the most uniformed comments about their plant-based lifestyle. Here are eight annoying things vegans will get asked regularly.

Going Vegan is Drastic !

Actually, there’s not many things more mild than a plant-based diet. Eating plants seems intense to some because, plainly, social norms are the only thing stronger than vegans and herbivores.

Veggies Feel Pain Too.

Do plants feel pain? Short answer: no. Plants have no brain or central nervous system, meaning they can’t feel anything. But you know who does feel pain? Cows, pigs, chickens, fish and all the other living, breathing, feeling animals humans eat.

 How Can You Survive Without Meat Protein?

 The easy answer is beans, seeds, nuts, legumes, and greens.  a cup of lentils has about 18 grams of protein, the equivalent of the protein in three hardboiled eggs.

You Must Be Starving Only Eating Salads.

Salads are dope. Don’t get me wrong, but my meals are defined by variety and by incredible flavors with the elimination of animal products. What could be more filling or decadent than a platter of falafel, roasted eggplant, and homemade hummus with and a warm, baked pita?

How Do You Have Any Energy?

Veganism is not confined to the everyday health-conscious individual. Many professional athletes are championing their plant-based diets as the key to their success on and off the court, pitch, or field.

Vegan Food is Too Expensive.

Yes, being vegan can be expensive — and so can eating meat and cheese. The expenses of health care required by years of eating high in saturated fat and cholesterol means meat is a more expensive habit than we realize.

Milk is Essential For Strong Bones

Research shows milk consumption doesn’t protect our bones the way we think. Eating fruits and vegetables is parallel with bone health. Dark leafy greens, beans, and fruit are rich in the calcium, magnesium and vitamin K, which we need for strong bones — and these don’t come loaded with hormones and saturated fats found in dairy.

Don’t You Have to Take a Ton of Vitamins?

 We get nutrients from vitamins and minerals from the food we eat. Eating a plant-based diet is just skipping the middleman. Some people load up on iron by eating steak. I choose dark leafy greens and nuts instead. “Let food be thy medicine” -Hippocrates

Poll Finds Most People Want to Try Burger King’s ‘Impossible Whopper’

“Our whole focus is on making products that deliver everything that meat lovers care about,” said Pat Brown, Impossible Burger’s chief executive.

A recent Vegan and the Beast Twitter poll asked if people would be interested in trying Burger Kings’s plant-based “Impossible Whopper.” The final results were 62 percent of voters said, “heck yeah!” 15 percent said, “No way” and 19 percent said, “Hmmm maybe.”

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